Our celebrity ambassador Lily Cole was so moved by a trip to the Amazon that she made the ultimate eco-fashion statement at this year’s Met Ball (the fashion industry’s annual gala at New York’s Metropolitan Museum). Lily wore a specially-designed Vivienne Westwood dress with a corset made from Amazonian wild rubber from the Sky Rainforest Rescue project area.
Lily wowed the crowd at the punk-themed fashion event with the ‘Stature of Liberty’ creation, which showed how versatile wild rubber is. She was inspired by a recent visit to the state of Acre, northwest Brazil, as ambassador for Sky Rainforest Rescue – Sky and WWF’s partnership to help save one billion trees in the Amazon rainforest.
During the trip, Lily was able to see first-hand the projects that Sky and WWF have created to help tackle deforestation in the region, and she spent time with a rubber tapping community. The Amazonian wild rubber industry gives people in Acre an alternative source of income that keeps the trees standing.
As Lily explains: “I was very inspired by the possibilities Amazonian wild rubber offers in our effort to halt deforestation… With this in mind, once I left Brazil I immediately thought of Vivienne – knowing how passionate she is about the rainforest – and asked her if she may be interested in exploring a creation made from Amazonian wild rubber. I hope turning rubber into couture is just the beginning of what can be done.”
You can now watch a short film made by Lily on an 8mm camera about her adventures in Brazil. From rubber tappers to caterpillars, she captures the raw beauty of a highly-threatened environment and how local people are working to protect the rainforest. Listen out for the unique soundtrack – written and performed by Lily in the rainforest.