Our partnership with BSkyB to help protect one billion trees in the Amazon rainforest has been recognized with a Charity Partnership Award at this year’s Business Charity Awards in London. The Sky Rainforest Rescue project, backed by over 40,000 WWF supporters, is working with local communities in the Brazilian Amazon to help make the rainforest worth more alive than dead.
The Amazon rainforest provides vital habitats for countless threatened species such as the jaguar, hyacinth macaw and pink river dolphin. It’s also home to over 30 million people, many of whom rely on the rainforest to meet basic needs.
With the support of thousands of members of the public, Sky Rainforest Rescue has recently raised over £3 million to help protect a threatened area of rainforest in the state of Acre, Brazil. With Sky’s match-funding, that’s a total of £6 million. By working with local people to improve farming practices and find markets for rainforest friendly products, the funds are helping us to create viable economic alternatives to deforestation.
In addition, we’re working together with Sky to raise awareness of deforestation in the UK and Ireland, helping the public to take action on this critical issue, which is currently responsible for up to a fifth of the world’s greenhouse gas emissions – more than all the world’s cars, planes and ships put together. Alongside 40,000 donors, around 80,000 people have been engaging with the campaign online, through their school or at one of our rainforest experiences.
Judge Tracy Griffin, head of fundraising at Shelter, said of Sky Rainforest Rescue: “The partnership demonstrated an impressive synergy between the two organisations. The breadth of the partnership was also impressive and there was clear senior decision-making on both sides.”
To find out more or get involved, find us on: